As Perth’s oldest retail liquor license, renowned for their ungodly ability to source the rarest and most exquisite wines and spirits from around the globe, Boobook recently made a bold decision to pivot and transform themselves into a European style bar and bottles hybrid.

We were thrilled to take on the challenge of designing a brand that would perfectly capture their new identity. Boobook, the company’s new persona, refused to be confined by any particular style or era. Instead, the Boobook boys are driven by the idea of individuality and uniqueness, a brand that stands on it’s own two talons.